Monday, May 5, 2008

Article And Content Writing Made Simple

Article and Content Writing is the key to successful Internet Marketing. It takes some practice and it takes knowing a few simple rules. You want to locate the happy medium between pleasing the Search engines and pleasing your readers. This is as easy as talking to a good friend.

You want to start your writing by choosing your keyword or keyword phrase. You may choose 2 or 3 keywords or phrases for your article or web page content.

I like to use Keyword Phrases in all my Article and Content Writing. Word your keyword phase the way people would type it into the search engine when possible. Do not load your page with keywords or keyword phrases.

Only place your keyword phrases in 3 or 4 places within the text. If writing content for your website place the keywords in the URL. Also use the keyword phrase in the title of the page or article.

Place your keyword phrase within the first 90 characters of your writing. Place your keyword phrase once or twice in the main body of the article and then again at the very end of the article.

Do not make your content too short. It actually is possible to make copy too short for search engines. Make your page no less than 250 words. I prefer 400 to 600 words.

Do not try to sound overly intelligent. It is not rocket science to write website content, so do not make it sound like rocket science.

You actually want to write around a 6th grade level for most topics. Choose the grade level based on the topic. Obviously you need to write at a different level if your site is about Medical Procedures than you would if you were writing about Candle Making.

Please! Use your spell checker and re-read your article 3 or 4 times. Look for words that are spelled correctly but are not spelled correctly for what you are saying, these are easy to miss. Example The for of us went shopping The spell checker will not catch this and since you know what you meant you might over look it.

How do you know if you have written good search engine friendly content. It will make sense when you read it. If you write just to put a keyword phrase in the content the sentence will not make sense when it is read or it will be hard to read.

Search engine optimized writing is not difficult and getting search engine rankings does not need to destroy your article. Place well chosen keyword phrases into the article and you will be well on your way to successful Article and Content writing

For more information and ideas on Internet Marketing and Article Marketing check out Project Squid the Blog Author Dayle Medley

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