Web 2.0 Social Marketing Strategies

For years, online marketers and home business owners have been chasing the elusive holy grail of Internet marketing strategies, to no avail. While industry leaders, and online guru's promise easy money and automated lead generation systems, the true online success stories are in the trenches utilizing tomorrow's technology to build profitable home businesses today.

Unfortunately, many people dismiss web 2.0 as a viable online business building tool, simply because it sounds too complicated, or too far outside of their comfort zone, but the truth is that web 2.0 is not rocket science, and it's one of the most effective methods for reaching virtually any target market.

Just imagine, putting your business in front of thousands, or perhaps even millions of potential prospects and clients. Better yet, imagine doing this without spending a single dime.

That's the power of web 2.0 marketing, and it's as easy as investing just a few hours per week on your home computer. In fact, the way technology is heading, you won't even need a computer to build your business with web 2.0 online marketing. You'll simply need an Internet accessible cell phone, but that's a topic for another article.

The fact is that the fastest growing trend on the Internet today is the online community. Think Myspace.com, YouTube.com, and then picture an endless supply of targeted prospects interested in meeting people and building relationships. After all, that is the glue that holds the home-based business together. Without relationships, long-term success in any business is nearly impossible.

One strategy for utilizing web 2.0 to generate leads for your business is to implement a video marketing campaign. Online video is the wave of the future, but the technology to do it effectively, and inexpensively is here today.

A video can easily be created with a simple computer web cam costing around $30, or there is the option of using a hand held digital video camera for about $100. Either way, it's a heck of a lot cheaper than buying leads, and it's much more effective.

The topic of your video will vary, depending on what you are trying to accomplish, but a good rule of thumb is to teach someone something of value, while introducing yourself as someone with a message worth listening to.

For example, if you're marketing a health product, do a short video that teaches people how to eat healthier, or exercise more effectively. By teaching someone something, you develop the position of an industry leader, or expert in your field, therefore, building credibility in the minds of your viewers, which results in sales and signup's.

Like I said, it's not rocket science, and it may require you to step outside of your comfort zone, but trust me, it's a heck of a lot easier than cold calling leads, hoping for a prospects that doesn't hang up on you.

All in all, web 2.0 is virtually untapped. True, there are a lot of home business owners on the social communities, and there are a lot of people uploading videos, but how many are actually sharing a message of value? How many of them are demonstrating their willingness to help you by teaching valuable skills and techniques in their videos?

The answer is not many, so give web 2.0 a try. Jump in with both feet; it may just be the best thing you've ever done for your home-based business.

Troy Berlin has been actively working in the home business industry for nearly 15 years. He teaches the true art and science of building an online business through web 2.0 marketing strategies. Learn Troy Berlin's Web 2.0 Social Marketing System at ProsperityHomeNetwork.com