What is SEO and Why is SEO so Important? Part I

What is SEO?

SEO is the abbreviation for search engine optimization. As will be discussed elsewhere in this ebook, with the ever increasing use of the Internet as a means for business and commerce, search engine optimization or SEO is becoming more important all of the time.

From a technical standpoint, SEO is the term to define the various marketing techniques that are utilized to build, develop and maintain an Internet website so as to enhance its chances of being ranked in the top levels of search engine results when relevant searches are undertaken.

As will be discussed throughout this ebook, there actually are a number of techniques that are employed when it comes to search engine optimization or SEO. These techniques and strategies that are used to optimize a website include the creation of keyword enriched content, the structure of that copy, website page layout, the proper usage of HTML meta-tags and the website submission office that was employed.

Why Is SEO So Important?

Each and every month literally thousands of new websites go online. A significant portion of these websites are being established by business enterprises of different types. Indeed, in this day and age business competition on the Internet and World Wide Web is intense.

The bottom line is that you may spend a good deal of money designing, creating, building and developing a website for an Internet business or for a brick and mortar world business that can benefit from an Internet presence. Naturally, it is crucial to have a good looking and user friendly website for your Internet business. However, a business cannot survive let alone thrive by looks alone.

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.