Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

The concept of MLM (Multi-level Marketing) or Network Marketing has been prevalent for several years now and there are many examples of top network marketing companies like Amway, Avon, Tupperware, Herbal Life, Oasis Wellness, Vemma, DHS Club, Melaleuca, Oriflame, Quixtar, Vision for Life etc. to name a few, who have successfully adopted this as the business model for promoting their products and services across the world.

Multitude of enthusiastic & self motivated individuals from all walks of life keep joining the bandwagon of mlm programs & business opportunities every single day, but owing to the lack of knowledge of the right network marketing strategies, they fail. Being successful at Internet Network Marketing was & still is a distant dream for almost 98% of those involved in the mlm business. This is essentially because the people who joined these mlm companies are often part-timers, students, house wives etc, who have little or no marketing background. In most instances they follow their sponsors & up lines, who in keeping with the traditional Network marketing style, taught them to sell, sell, sell and sell to anybody and everybody.

This in itself was the strategy that kills their business, even before it starts. People go about chasing everyone, their family, relatives, friends, strangers at the grocery, cold calling indefinite lists with virtually little or no results. This dampens the initial enthusiasm and soon they are so discouraged that they decide to wind up.

Essentially their failure comes from their inability to generate sufficient leads to recruit a strong down line organisation, ultimately resulting in discouragement & failure. To be truly successful, you need to understand the three very simple principles of marketing, which when understood and followed, can enable anyone to succeed in any business opportunity that he /she may decide to promote.

The first very simple principle to understand and follow is that you must know your market or target audience In other words, you must know who are the people who need your product/service/business opportunity. Remember it would do no good even if you have the world's best product, that doesn't have a market or people who need it. Most Companies hire Product Managers who actually research the market to find the needs of people and the cost that they would happily pay to own it, before designing or launching a new product or service.

The next important principle is to know where these target audiences would look out or search for to be able to reach to the product vendors or service providers. For this, just imagine yourself to be in your customer's shoes and think of where you would look out to search for this product.

Once you have identified the channels or media where people would search for you, you need to follow the third principle of positioning yourself in these channels adequately and relevantly, so that customers look upon you as the best, to be able to provide a solution to their needs. This will enable your target customers to find you and ask for the product rather than you chasing them.

This is true of all businesses, including the Network Marketing Business. Instead of you calling & chasing people who are the least interested in your business, you must know, where the people who require this service would look out for. Go there and be found at every possible channel that they look for. Build your presence in these channels and see the customers or leads following you and demanding your product/ service.

Although the above principles may seem very simple and obvious, these are most often ignored leading to the failure of the business model.

Rashmi Mehta is a marketing & copy writing specialist with over 17 years of hands on experience. Currently involved full time in to Internet Affiliate Marketing, she is writing a new ebook on how & where to 'market' your business to be fabulously successful on the internet.

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