Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

How Search Engines Work

Search engines give each page a rank in their system. They need to know which pages are more suitable for certain keywords. Let's say that you have a "home based business opportunity" website. Great. So do a lot of people. And which ones are on top? You will notice sites in top page rankings are...

• Older Sites
• High Traffic Sites
• Well Known Sites
• Sites That Have Other Web Sites Linking to Them

To get in the top pages of the search engines for your keyword, you will have to do one of four things: wait a long time, spread the word, get an honorable mention, or have other sites link to yours. But hold on! Some links are no good while others help you out a lot! Each link has a certain amount of "Link Juice" that is outsourced on every page with links.

How "Link Juice" Works

"Link Juice" is the amount of respect given to your site by a search engine because another site linked to yours. "Link Juice" is positively affected by various things. The important things to note are as follows:

• Relevancy of Content of the Page Linking to Your Site
• Relevancy of Content of the Link to Your Site
• Less Links Overall on the Page Linking to Your Site
• PageRank of the Page Linking to Your Site

How to Use Google's PageRank

Google's PageRank is a system based on a set of algorithms designed to bring you the most relevant and respected pages to the top of Google's search engine rankings. Since Google is the most popular search engine, it is wise to gain their favor. One way you can check if a page has a high PageRank is to download the "Google Toolbar" and install the PageRank feature. If a page has a high PageRank, then a link on their site is worth more!

Being Creative to Get Results

Now that you have been bombarded with all this information on how to check pages to see if they are worthy of your link, how do you go about attaining those links? The traditional methods are submitting your Web Site to web directories. However, I suggest that you get creative and try something "out of the box". Try offering the webmaster of a competing website something of value to his or her Web Site. Try to find ways of getting links from well known Web Sites. Try writing the webmasters emails. But most of all, try everything!

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