Sunday, May 11, 2008

Powerful Article Marketing - Discover 4 Hidden Secrets to Excel at Article Marketing

One of the hidden secrets to excel in article marketing is carefully choosing your keywords. Pick the ones that are constantly being used by your target market when they searched for information online. By using the right keywords or search terms, your articles will become highly searchable and you will increase their chances of being opened, read, and hopefully republished.

Here are the other hidden secrets to excel at article marketing:

1. Observe appropriate keyword density. Publishers are now very strict about keyword abuse. They immediately reject articles that contain so many keywords that don't sound natural on the content. Stick with 3% keyword density to stay on the safe side and to increase the chances of your articles being republished on leading submission sites like ezinearticles dot com and goarticles dot com.

2. Hire some help. Manually submitting your articles to hundreds of publishing sites can take so much of your writing time. This can affect your productivity which is not good in your marketing strategies. Hire somebody who can post the articles for you. Although you will need to shell out some money for this, you can buy yourself more time doing what you do best - writing.

3. Stick to the facts. Never overstretch the truth or insert unfounded information on your content to avoid misleading your readers. Before you publish your articles, be sure to double check your content as factual errors can easily tarnish your online credibility.

4. Never advertise on your articles. Don't convert your articles to sales letters and focus on giving your readers what they truly want - information. This is the surest way to move them to click on your resource box where you can post your sales pitches.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms

Over the past 35 years, I have observed many professional service firms struggle with their marketing efforts. Time after time I would witness a firm spending large sums of money doing the wrong type of marketing to the wrong market segment with the wrong marketing message and with the wrong marketer. And to see failed after failed attempt at marketing. On the other hand, I also got to see some very smart marketing done for the right reasons, to the right markets, with the right message and with the right marketer with very solid results.

Too many professionals continue to think that everyone is a potential client, rather than selecting a targeted market and niche. The very successful professionals think strategically and use some smart marketing strategies. Here are six smart marketing strategies for professional service firms from your strategic thinking coach.

1. Select a highly targeted market or niche for your professional services. Focus on one target or niche at a time.

2. Develop a compelling and memorable marketing message. Determine your USP Unique Selling Proposition and integrate it into your marketing messages.

3. Identify the frustration that someone has doing business with professional service firms and then develop your way of taking away that frustration of the client by having them do business with your firm.

4. Establish yourself or someone in your firm as an authority or expert on various issues and subjects. After you or someone else in your firm is established, then key influencers and decision makers will come to you when they need help.

5. Develop a list of your 100 Most Desired Clients. Then create a message, a method of message delivery, timing of the message delivery, a follow-up process to each contact with an effective contact management system and an evaluation system for measuring the effectiveness of your marketing strategies and efforts.

6. Develop and implement a networking strategy and an effective referral system to achieve Top Of Mind Awareness of your professional services firm and to keep your target market alive and well!

These six smart strategies are really simple and have awesome power to produce significant results for any professional service firm.

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 250 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

Article Marketing 101 For Affiliate Program Managers

This article is for Affiliate Program Managers: Interested in increasing the amount of revenue that each of your affiliates creates for your business? Read on to learn about how to use your existing articles to grow your affiliate program strength.

From an affiliate perspective, there are only a few 'deal breaker' type things that I insist any affiliate program that I join must provide me:

  • Real-time reporting statistics
  • Real-time email alerts upon each sale
  • Payment on a consistent monthly basis
  • High price-point products
  • Package of articles that I can reprint on my websites and ezines
  • One strategy that many newbie affiliate program designers fail to offer is a package of articles that can be reprinted on my website along with my unique affiliate link. Of the tens of thousands of dollars I'll do this year as an affiliate, you would be shocked at how much of the revenue comes directly from reprinting articles of the affiliate programs I am involved in. This strategy works for me and it can work for you!

    Here's what to do:

  • Designate 10, 25, 50, 75 or 100 articles that will be made available to your affiliates as a dump (meaning all at once and immediately).
  • Provide them with 3-10 articles per month thereafter that they can reprint along with their affiliate link.
  • Be certain to spell out the reprint rights of this type of affiliate article marketing so that your articles don't show up on bad websites you wouldn't want to associate with.
  • Here's what NOT to do:

  • Allow your articles to be private labeled. This is a poor strategy and will dilute your credibility. They should carry your name or the name of your primary author brand.
  • Don't give out all of your articles for your affiliates to use. Best to designate a specific "lot" of them that can be used by your affiliates and the rest are yours to keep exclusively for your direct sales audience.
  • Why this type of article marketing is important for affiliate program managers and affiliates:

    Articles are like "sales agents" in that they keep selling for you, day after day, year after year. They also help expand your reach as each article gets indexed by the major search engines. Lastly, they give you another reason to send an email to your list members about the articles available.

    This is a credibility builder for the affiliate program manager and it's a "Give" before the "Take" which begins the reciprocation cycle in a positive direction.

    Note For Affiliates Who Use Articles To Promote Their Affiliate Programs:


    Some sites (like ours at http://EzineArticles.com/ ) don't accept articles that promote affiliate programs, but that doesn't mean you shouldn't go find other sites that do accept articles that promote affiliate program links. I really meant this article to speak directly to affiliate program managers and not the needs of affiliate marketers.

    To save you the trouble of sending me an email to ask why EzineArticles.com doesn't accept articles that promote affiliate programs, there are three reasons:

    1) Because we don't accept articles that are available on a non-exclusive basis (meaning we only want to see original or exclusive licensed content) and...

    2) Because affiliate marketers are not our ideal author profile type and...

    3) Because most ezine publishers don't want to reprint articles that pitch an affiliate link. One of the primary purposes of our site is to be a resource for ezine publishers to find supplemental content for their next email newsletter.

    With that said, there are plenty of competitor article sites that will allow you to submit your affiliate-link-laced articles, not to mention listing them on your own website.


    Bottom line: If you offer an affiliate program to promote your products and services, consider immediately offering a package of articles that your affiliates can add to their website or send to their email newsletter lists to further promote your business.

    About The Author:

    Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

    (c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

    Best Article Marketing - 4 Steps to Supercharge Your Article Marketing

    The first step to win the hearts of your potential clients when doing internet marketing is to offer them information that they will find useful and communicate your expertise on your chosen niche. When you are able to help them by imparting your specialized knowledge, you will most likely to win their trust and easily convince them to do business with you. One of the most effective ways to do just that is by writing and distributing your articles online.

    Here are the 4 steps to supercharge your article marketing:

    1. Quality. This is the first element that you must seriously focus on to ensure that your articles will be read, picked up, and widely republished. Strive to give your readers well-written articles that are not only easy to understand by content-rich as well.

    2. Titles. Your titles can either make or break your article marketing campaign. As this is the first element that your readers will be able to connect to, it is of outmost importance that you make a good impression on this part. Your titles must be able to stir the right kind of attention online that can drag people to open and read your content.

    3. Empathize. If you are like most marketers who are offering product to offer solution to the pressing issues of your target market, it would help to show your concern and desire to help to your potential clients. This is to make them feel that you are genuinely concern about their welfare and it is your mission to help them.

    4. Keywords. Your articles, no matter how well they were written will be left unread if no one can possibly find them online. Make your articles highly searchable by using the most searched keywords within you target niche all throughout your content.

    To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

    Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

    Article Marketing - The Second Step to a Prospect-Pulling Resource Box at the End of Your Articles

    Article marketing on the article directories is a two fold process. In the body of the article you give - good, useable information. In the resource box you are ready to receive - the readers clicking through to your web site to become visitors, subscribers, prospects and customers.

    Many people falsely believe that the resource box is the place to tell the reader all about you and your many accomplishments so they will know you are the expert.

    To this notion I offer a loud and hearty NAY!

    The first reason I say NAY! is because if you have not demonstrated in the article body that you are an expert, it is way too late to try to do so in the resource box, and the reader probably did not get as far as your resource box anyway.

    The second reason I say NAY! is because the resource box is Not About You, hence the strongly spoken word NAY!

    An invitation for THEM!

    Your resource box is not the place for a virtual ego wall to tell the reader all about your accomplishments, books, and degrees, etc. In most of mine, if I mention my name at all, it is only at the very end of the resource box.

    Your resource box is all about the reader and what more they can learn from you and your resources. The purpose of your resource box is to invite the reader into your world by clicking through to your web site or blog and offering them something of value that will improve their lives. Offer them something of value and you can get a very loyal and responsive new prospect.

    Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

    Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

    From Jeff Herring - The Article Guy

    Article Marketing The Slightly Harder (But Effective) Way

    One of the most powerful ways to drive traffic to your site is by submitting articles to publishers. Most internet marketers fail to show great results when article marketing because they fail to follow a few simple rules to make their articles stand out from the clutter.

    The first step is creating a powerful headline. You should spend a good portion of your time on the headline itself. Make it something compelling and interesting. It should make the user want to know more about what you are writing about. If you can't get people to stop and take a look at your article, who cares what's written in your article? Nobody. Again, spend some time on the headline, it's worth it.

    Next, your article needs to informative and well written. The user should want to read the entire article. Put a unique slant on your topic. Throw a bit of your personality into your article. You aren't writing for a computer, you want humans to actually read it and finish it! Then check it for spelling and grammar errors. If it seems it's written by a 2nd grader, nobody is going to trust what you say! Now, you'll need to send out unique copies of the article to each publisher. The duplicate content penalty is real. The true name should be the omitted results penalty, but under any name it damages your chances of building links and generating traffic. Create at least 3 versions of your article and get a software tool to merge them into a unique readable whole to be sent out.

    Finally send out your articles to as many publishers as possible. There are dozens of software packages and services available to submit your article, though only a handful while send out unique content automatically. You can find some though, including free ones. Once you have the software, spend at least a hour a week building up your list of websites, newsletters and other publishers. Don't stop until you have at least a list of 5,000.

    Once you do these things you will find the search engines love you more, traffic will flow to you and you'll have more back links. All it takes is a little extra time, which most people aren't willing to put in. Hardly a cost at all. Stand out from the clutter by taking action today.

    Steven Lohrenz has been marketing online for several years now. His most powerful traffic generator is article marketing. He offers a free tool to do unique article marketing. You can get it here: Unique Article Submission Software

    Article Marketing - How To Gain More Traffic To Your Site

    Article marketing is becoming more and more prevalent today. This is a new form of advertising that is making it exciting to go to new websites and learn new ideas. The articles are short but often have useful information that you previously made not have been aware of. The biggest benefit to this style of marketing is perhaps the creation of new traffic on the site.

    The most important thing to remember when using article marketing on your site is that you need to generate unique articles in order to generate new traffic. People don't want to read the same old stuff, so you have to get creative and find some interesting viewpoints and information on your topic to snag the reader in.

    When you have a lot of unique content, you will attract a lot of Internet traffic. People everywhere use search engines to locate information. If they are searching for information that is related to your articles, then you have generated possible new traffic to your website.

    Unique article content is what drives the web market today, bringing in customers by the droves who become engaged in that unique content and are therefore statistically more likely to make a purchase there. By creating custom articles you want to keep the attention of those reading it but also keep it short and to the point. Do not make it seem like an advertisement and don't appear to be adding filler - just make sure to include the keywords naturally in your writing.

    Why should you include these certain words? The main reason is that you want the article to flag Internet search engines, which will increase your ratings at these search engines. This will lead to increased new traffic from your article's keywords.

    You can generate new traffic to your site by placing your articles on other sites with a link back to yours. This uses article marketing to its fullest revenue generating potential. More articles on other sites with links to your site provide you with more potential new visitors. This, in turn, gives you more opportunities to earn, which is the main gist of marketing.

    Article marketing is a crucial tool in modern business. It can be modified to suit nearly any subject and it has the potential to generate a lot of new traffic. Remember that it is not static. It must always change. The best way to make it successful for you is to perhaps write one article a day.

    The most vital thing to be aware of when using article marketing for your website is that you must create unique articles that will generate new traffic for the site. People get tired of reading the same content over and over so you must utilize your creativity and find some novel points of view and information about your product that will entice the reader. If your site has a lot of unique content, you will probably draw much more traffic. Search engines are widely used everywhere by people who need information.

    Article Marketing - How To Gain More Traffic To Your Site

    Article marketing is becoming more and more prevalent today. This is a new form of advertising that is making it exciting to go to new websites and learn new ideas. The articles are short but often have useful information that you previously made not have been aware of. The biggest benefit to this style of marketing is perhaps the creation of new traffic on the site.

    The most important thing to remember when using article marketing on your site is that you need to generate unique articles in order to generate new traffic. People don't want to read the same old stuff, so you have to get creative and find some interesting viewpoints and information on your topic to snag the reader in.

    When you have a lot of unique content, you will attract a lot of Internet traffic. People everywhere use search engines to locate information. If they are searching for information that is related to your articles, then you have generated possible new traffic to your website.

    Unique article content is what drives the web market today, bringing in customers by the droves who become engaged in that unique content and are therefore statistically more likely to make a purchase there. By creating custom articles you want to keep the attention of those reading it but also keep it short and to the point. Do not make it seem like an advertisement and don't appear to be adding filler - just make sure to include the keywords naturally in your writing.

    Why should you include these certain words? The main reason is that you want the article to flag Internet search engines, which will increase your ratings at these search engines. This will lead to increased new traffic from your article's keywords.

    You can generate new traffic to your site by placing your articles on other sites with a link back to yours. This uses article marketing to its fullest revenue generating potential. More articles on other sites with links to your site provide you with more potential new visitors. This, in turn, gives you more opportunities to earn, which is the main gist of marketing.

    Article marketing is a crucial tool in modern business. It can be modified to suit nearly any subject and it has the potential to generate a lot of new traffic. Remember that it is not static. It must always change. The best way to make it successful for you is to perhaps write one article a day.

    The most vital thing to be aware of when using article marketing for your website is that you must create unique articles that will generate new traffic for the site. People get tired of reading the same content over and over so you must utilize your creativity and find some novel points of view and information about your product that will entice the reader. If your site has a lot of unique content, you will probably draw much more traffic. Search engines are widely used everywhere by people who need information.

    Targeted Article Marketing - Announcing 4 Practical Ways to Make Money with Article Marketing

    With the advent of article marketing, making money online cannot get easier these days. If you have the knack for writing, you can use this marketing tool to augment your traffic that can lead to increased online revenue. You can also write and distribute your articles to sell more products if you are engaged in affiliate marketing.

    1. Article submission sites. You have to make sure that each article you write conforms to the rules set by publishers to increase their chances of being posted online. Here are the quick tips to easily win the hearts of publishers: Your articles must be keyword-rich, informative, useful to your target market, content-rich, well-written, short, scannable, and interesting. Articles that meet all the mentioned elements will surely dominate the online arena.

    2. Write. Write. Write. One of your objectives in writing and distributing your articles is to make your online presence felt. You can easily do that by writing numerous articles and continuously striving to augment the number of your output.

    3. Search engines. In writing your articles, it is not enough that your content is useful and valuable to your target market. Your content will be useless if your potential clients cannot find your articles online. Make your articles search-engine friendly by sprinkling generous amount of keywords and search terms on your content. Don't forget to follow the appropriate keyword density too if you don't want to be penalized for keyword abuse.

    4. Target market. There are so many considerations that you need to keep in mind when writing your content but you should put your target market on top of your priority list. Why? These are the people to whom you are writing your articles for and they are the ones who can ultimately help you realized your article marketing goals.

    To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

    Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

    Article Marketing - How To Gain More Traffic To Your Site

    Article marketing is becoming more and more prevalent today. This is a new form of advertising that is making it exciting to go to new websites and learn new ideas. The articles are short but often have useful information that you previously made not have been aware of. The biggest benefit to this style of marketing is perhaps the creation of new traffic on the site.

    The most important thing to remember when using article marketing on your site is that you need to generate unique articles in order to generate new traffic. People don't want to read the same old stuff, so you have to get creative and find some interesting viewpoints and information on your topic to snag the reader in.

    When you have a lot of unique content, you will attract a lot of Internet traffic. People everywhere use search engines to locate information. If they are searching for information that is related to your articles, then you have generated possible new traffic to your website.

    Unique article content is what drives the web market today, bringing in customers by the droves who become engaged in that unique content and are therefore statistically more likely to make a purchase there. By creating custom articles you want to keep the attention of those reading it but also keep it short and to the point. Do not make it seem like an advertisement and don't appear to be adding filler - just make sure to include the keywords naturally in your writing.

    Why should you include these certain words? The main reason is that you want the article to flag Internet search engines, which will increase your ratings at these search engines. This will lead to increased new traffic from your article's keywords.

    You can generate new traffic to your site by placing your articles on other sites with a link back to yours. This uses article marketing to its fullest revenue generating potential. More articles on other sites with links to your site provide you with more potential new visitors. This, in turn, gives you more opportunities to earn, which is the main gist of marketing.

    Article marketing is a crucial tool in modern business. It can be modified to suit nearly any subject and it has the potential to generate a lot of new traffic. Remember that it is not static. It must always change. The best way to make it successful for you is to perhaps write one article a day.

    The most vital thing to be aware of when using article marketing for your website is that you must create unique articles that will generate new traffic for the site. People get tired of reading the same content over and over so you must utilize your creativity and find some novel points of view and information about your product that will entice the reader. If your site has a lot of unique content, you will probably draw much more traffic. Search engines are widely used everywhere by people who need information.

    Article Marketing Success In Less Than 10 Minutes

    To put it simply, article marketing is about writing articles to promote your website or business. So that means whoever writes the most amount of articles is going to win. This is where time comes into place. For an article marketer, time means everything. If your taking more than thirty minutes creating just one simple article, your going to lose. Why? Because other article marketers in your industry are going to flood the market before you. That is why time is so important in article marketing. So to help you create an article in less than ten minutes, I have come up with a strategic guide.

    The strategic guide to writing a successful article in less than ten minutes!

    • Taking your subject and breaking it up into sub topics is a great way to write a fast article. Instead of writing on your subject as a whole, just write about a simple fragment of your subject. It'll be faster to write and much more simple.

    • Putting bullet points in your article will make your article writing faster. With bullets, you can write sentences without connecting it to the last one. This can save you time and get you closer to writing an article in less than ten minutes.

    • Time yourself daily. Make a new time limit each time and try to work on getting it before then.

    • Writing endless amounts of articles will not only help to advertise your website or business, but it will help you trying to write faster articles. The more articles you write, the faster your going to get at writing them.

    • Don't create a brainstorm or a rough draft. This will slow down your article submission time and your article won't get that much better. If we were to consult to the school's grading system, you should be trying to create a C grade article, not an A grade. Just write and don't think. This is the best way to write an article in less then ten minutes.

    This article only took my 9 minutes to make. All I did was follow these basic strategies. So just follow them, and your article writing speed will increase!

    Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com