Friday, July 4, 2008

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

A lot of webmasters and online entrepreneur prefer using article marketing as their primary product promotional and marketing tool because aside from the fact that is it cost-effective, it is also hassle-free to use and it never fails to deliver great results. Currently, it is considered as the best free internet tool not only in positioning yourself as an expert on your chosen niche but also in augmenting your websites traffic and improving your page ranking.

Here are the latest 4 popular secrets to improve your article marketing:

1. Build rapport with your readers. As you know, one of you main objectives in writing and publishing your articles online is to build rapport with your readers so they will trust you and consider doing business with you. This can easily be done by writing in a conversational tone, connecting your readers to your content, and showing empathy whenever appropriate. It would also help to create a compelling author's bio to give your readers a chance to get to know you more on a personal level.

2. Boost the number of your inbound links. If you want to easily get ahead of the pack, you must devise a mechanism that will allow you to explode the number of your articles and submissions so you can gain more backlinks for your website. Some online entrepreneurs hire ghostwriters to do the task for them while others who do not have the budget spend more time writing short articles that are quicker and easier to write.

3. Maximize the use of your resource box. Did you know that most leading article submission sites will allow you to use up to three hyperlinks on your resource box? Take advantage of this so you can easily increase your conversion rate. To make this work for you, use at least two anchor texts using the most popular keywords in your niche and one absolute URL.

4. Strike out sales pitches from your articles. If you think that advertising your products on your articles is the easiest way to connect with your target market, then you are wrong. You have to understand that when people opened and read articles online, they expect to get answer to their questions or solutions to their problems. If you present them a sales letter-like article, they will surely close it and move to the next one that can offer them what they truly need.

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Let me just kind of give you some insight into this. In theory, only one copy of your article is going to get ranked anywhere ever at any time. So if you put it on your own website and Google captures it first, assuming that they give you credit for it, assuming that you've got some page rank etc, assuming that their filters do a good job of giving you credit for it first, if you put it on EzineArticles, that page is probably not going to show up in normal search results anyway. It's probably going to be shuttled over to supplemental results and not going to show up in top 10 results anyway.

So if you're going to put it on your site, why put it on EzineArticles? Now if you put it on EzineArticles first, unless your site has a higher page rank than 6 or 5, depending on what page you're on in EzineArticles, there's no sense in putting it on yours.

My advice to people is write separate articles. If you need content for your site, write one article, and then when you submit articles, write separate articles.

I don't think there's any good reason to put an article on your site and on EzineArticles if you're looking for traffic and links and that type of thing from it.

Now if you've got a lot of articles on EzineArticles and you want them all indexed there and you want people to be able to see them there, then maybe there's a case to put some of those duplicates on your own site.

But I think that long-run the wisest strategy is if you put something on your site, don't submit it anywhere else. I think that pretty much answers that question.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Now that you know a little bit more about the fundamentals of writing link bait, we need to take a closer look at some strategies that will ramp up the likelihood that you will hit your intended traffic targets.

First of all, you have to choose the type of writing and style that YOU are most comfortable with. Different people have different strengths, and equally as important, varying degrees of comfort and tolerance for what KIND of strategic content they want to put out there in the wild. I will tell you straight away that in my experience, online as well as off (where it's simply referred to as buzz or publicity) Confrontation and Controversy work the best. Why? It's actually quite simple. EVERYONE has an opinion - some are on the fence, some deeply entrenched on one side or the other. Stirring the pot is the primary function of writing this type of material, and you are guaranteed not only a HUGE response, but also some pretty heavy handed conversation as well, so be prepared for this if you approach it from this angle.

What would the process look like? Well, let's say you are in a political niche market....Or maybe a market that has some tie in to religious issues, etc. Simply challenging very popularly held beliefs in a direct, straightforward and entertaining way is going to bring people out of the woodwork! You'll have the "on the fence" people coming by to see what all the commotion is about, you'll have the true believers who share your position (whichever it may be) RUSHING to your defense and substantiating your arguments and ADDING their own, and of course, you'll have the contrarians denouncing every noun, verb and silly, sinful syllable you said..:-)

The net effect? You have started a conversation that spreads like wildfire as MANY people link to the brew-ha-ha you created; you win over a whole slew of new readers, and ensure that you have earned the acrimony of many others as well. Don't worry though, they'll keep coming back and reading too!

There you have it! A quick look at creating some good link bait. Of course there is much more...but for now, go out there and ruffle some feathers! Good luck.:-)

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Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

The major problems online marketers face include how to build downline team, train and retain them in the various affiliate marketing programs. I am sure you can easily recall the widely held belief that there is 95% failure rate in internet network marketing. So if you can provide solution to these problems,you undoubtedly unlock a world of money making opportunity for yourself. Downline Club & Training service presents itself as a good business niche. The demand is huge. However,to make any meaningful progress ensure you have good knowledge of: internet marketing, using online tools to build website, site administration, and internet environment so as to locate other resources that may become necessary.

Here are some tips for starting the business:

BUSINESS STRATEGY

You have chosen a downline club & training as the niche.What are the service offerings for users? consider these: network building for multiple income programs, network/referral building for multiple traffic programs, comprehensive training in traffic generation, in-built email marketing system, your own affiliate program , create other benefits that will allow you retain users . For income you have two sources-your personal residual earning from marketing and profit from the 'downline club'. The fee you charge for your service is a critical factor. Let it be affordable.

SOFTWARE

Having decided on your business model look for a software that can drive it.The life of the downline club will depend on the quality of software you use. Conduct a search for good scripts. Visit the sites to check out features of the software, and references on websites that are currently using it, the cost, etc.Compare all these to successful 'downline clubs' in operation.

WEB HOSTING

Choice of web host is critical to success or failure of the business. It is a good idea to ask the software developer for suggestion. Some software publishers usually indicate the type of server and such technical features suitable for the software.You may not know the overall technical competence of the web host, but prompt response to your enquiry may give you an indication of what to expect.Check hosting fee structure.Start low and upgrade as need arises. A shared server hosting service that costs $5 a month with good uptime and support service is recommended.

DOWNLINE CLUB NAME

After locating the software for use, you will need to come up with a name for the downlineclub. Write down the names that come to mind, but let them revolve around keywords that appeal to prospects. For example, DownlinePower, DownlineMagic.

DOMAIN NAME

Do a quick search for the availability of the names for your club, since you will need to register a domain in this name. Once you have landed on available name, register the domain; a dot com is recommended.

HARDWARE AND BACK UP

Your personal laptop or desktop will form the major asset, but since you have been marketing I suppose you already have one; just get back up devices with adequate capacity.

MARKETING

This is the time to apply your marketing experience to advertise. Start up free traffic generation methods that are productive include forum posting, traffic exchange, toolbar advertising, newsletter, articles and reports writing. This is not exhaustive, there are so many methods of free traffic generation. For paid traffic methods you have pay-per-click, ezines, etc.

PAYMENT OPTIONS

Some softwares are supplied with at least two pre-installed payment receiving interface, say Paypal and E-gold. You just enter your account details, and it is ready. Add other options as necessary.

LEGAL STATUS

Your level of knowledge in business management and available capital will determine the legal status of your business-Sole Proprietorship or Limited Liability Company. Consult a good lawyer to explain the benefits of each.

MANAGEMENT AND STAFF

It is a business you can manage alone, but it is safe to engage others either as shareholders or employees as soon as you can afford it. Remember you are starting something that you want to outlive you.

CAPITAL

I am just going to be suggestive here. For a person with small capital I will look at the unavoidable areas: software acquisition $300-$400, web hosting $60 for I year, payable monthly, domain name registration $10 for I year. So a capital level above $500 seems reasonable. This assumes you plan to handle marketing yourself using free resources, and meet other costs from ancillary sources.

Well this is how brief I can be.Giving you a step-by-step guide will make this article boring. Welcome to the world of online business entrepreneurs.

Victor Eduoku is a highly skilled internet marketer, trainer and entrepreneur. He has set up a powerful internet marketing system that sends FREE traffic & leads to members' bizs, builds over 10 income streams,mailing list,and more benefits. Take full advantage now at: http://www.downlineteam.com REPRINT RIGHTS: Reprint this article if you want, but keep the resource box.

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

I have talked to a number of people being in the SEO world and have come to the conclusion that search engine optimization starts when you choose a domain name. I know that there are a lot of different opinions on choosing a domain name, but it never hurts to have a few good keywords in it.

When you decide you want to start a website, research your chosen field's keywords before you start. Keyword selection is your best friend in search engine optimization. Know what your niche market is, sometimes what you think is a good keyword is not necessarily what your common web surfer is searching. Professionals in an industry tend to use different terminology than the layman. Keyword research will tell you what people are actually searching for as opposed to what you assume they are searching for.

In some industries you can have many hundreds of good potential keywords, but remember to choose carefully. I generally recommend that you start off with a focused campaign with three to five specific keywords. The reasoning behind this is because if the keyword has a high search value but the term is too general, you may not receive any inquiries because web surfers are not looking for your specific speciality, whereas if you have a keyword that is highly specific towards your site you will find the hits are lower but your inquires have increased.

You may wonder why I spoke about keyword selection before I talked about choosing a domain name. This is because you may want to include a specific keyword in your domain name. When you are choosing a domain name you want to make it memorable, something catchy. If you decide on choosing a domain name, keep in mind keyword density. Although it is not a necessity to have the keyword in your URL to be on the first page, it does hold some weight towards your keyword density.

The next step is having your website built. This is very critical. You should talk to a number of web developers in order to make sure your website is SEO-ready once it is finished. If it is a straight HTML site, be sure to insist on meta tags and titles that are ready to go. Although there is a great debate on the usefulness of meta tags within Google, the description meta tag is used quite often as the Google description when you are searching, as well as Live Search. This is your opener; this will drive people right into your site. Keep this quirky and remember this is really the first impression people will have of your site. If you do not have this meta tag, Google will just take sections of your site that include that specific keyword and it may not make sense.

Content is king. If you have read any articles on search engine optimization or have attempted at SEO yourself you will know how true that statement rings. If you cannot write well, hire a content writer. It is crucial that you have great text for both your visitors and search engines. You have already done the keyword research, now remember to keep that in mind while writing your content. Keep the sentences or paragraphs short and have one idea per paragraph, this will keep the reader engaged throughout your site. Don't forget your SEO essentials, H1 tags, bolds, and italicized for your keywords. Keep it moderate and do not overuse. SEO over-optimizing can be a killer, so beware of how much you are using these. Remember to think of your visitor before the search engines. They are your first priority.

Your website is complete, you let it loose and SEO really starts. The important part to remember is that SEO is an exercise in patience. It may take up to a 6 months before you are seen on the search engines and even then you may not see first page placement. Have a budget, whether it be for PPC or organic SEO. You will need to get your site seen. We always recommend writing articles, reading blogs and commenting leaving your signature. Find forums and be active. Get your name out there. Content is one side of internet marketing but link development is your ace in the hole. Think outside the box, look for ways that your website is different than your competitors and make people want to link to your site. Keep in mind the more your put your site out there, the more you will be found!

Carrie Haggerty is currently a SEO specialist at Abalone Designs Inc. She has been with this search engine optimization company since 2005 and continues to grow as the industry grows. You can find more articles by carrie and her colleagues at http://www.abalone.ca