List Building - Secrets of Creating a Web Page to Build a Large List

There are many kinds of pages you can use to build a list from - squeeze pages, sales pages, review pages, blogs etc.

A review site is a good idea although the opt-in rates will be lower because there are more options for the visitor to choose from. With a squeeze page, there are only two options - opt-in or leave. A squeeze page acts like a qualifier; it also rewards people who give you their information so you can contact them further. The upside with a review site is that although you may get lesser leads, the quality of leads you get might be better.

You can also create review pages for different products each and bid for the product names on AdWords. This will generate a highly qualified lead who is looking to buy and nearly has his credit card whipped out and ready to buy.

If it's a review site for dog training products, for example, you can create a page for each dog training product and link to it from your targeted AdWords ad.

Another idea might be to create a portal site with links to 3 different squeeze pages.

You can organize it it in a step-by-step format.

For example:

Step 1 - Create a product (link to a squeeze page with a product creation report)

Step 2 - Get traffic (link to a page with a traffic report)

Step 3 - Increase conversions (link to a page with a conversions report)

It's a great way to build a qualified list and get visitors involved in your process.

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Inbound Link Mania - 10 Key Content Strategies to Increase Online Visibility

Now more than ever, if you want to be a successful business owner, you need a successful business website. Which means you have to make nice with the search engines. And the long-standing rule of search engine friendliness is to create inbound links -- links from other sites pointing to your site.

Ten-ish years ago, when Google started the shift away from code to content (including inbound links) as the preferred way of determining "relevance," the world changed. Immediately, businesses owners started scrambling, and begging, for every link they could get. Thank goodness that's not the case anymore! But inbound links are still important. In many ways they're more vital than ever.

How then, does one go about getting those precious nuggets of hypertext anchor tagging? Social Media maven and "Chief Nut" Kevin Skarritt, our good friend and strategic ally at Acorn Creative, offered up these 10 strategies on his "Nuts and Bolts of Brand" blog. Good guy that he is, he gave us permission to share those key linking strategies with you here. Hit it!

1. BLOG COMMENTS

Go out of your way to read other people's blogs. Your Mother always told you that reading is good for you. She was right! But, when you do so, be sure to productively interact with those bloggers. It makes them feel good. It validates what they're writing about. It starts up a relationship between the two of you. AND, here's the best part, it gives you an inbound link to your site.

2. BLOG TRACKBACKS

Start your own blog and refer to all of those blogs you're reading in the form of a "trackback" in your posts. Don't know what this means? Check out the entry for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. However you learn more about this linking strategy, please do, because it's a smart, easy, and effective way to get your website lots of inbound links.

3. PAY PER CLICK ADVERTISING

Yes, PPC advertising is indeed an added marketing expense. However, it's a controllable, predictable means to build ROI, and a great way to build inbound links where you have control over the text used in the link tag.

4. PARTICIPATE ON INDUSTRY FORUMS

Similar to blog comments and trackbacks, participating on industry forums will get you hooked up with other like-minded professionals, keep you abreast of current trends, and you get to build your own inbound links in the signature line of your posts.

5. BUILD OTHER PAGES

Some new social networking sites on the web allow you to create content and post it in their domain as new pages. One great example of this is Seth Godin's Squidoo.com. By creating "lenses" that focus readers on a particular topic of interest, you get to engage readers and create more inbound links to your main site.

6. WIKIS

The concept of a wiki (like wikipedia.org) is that readers also become content contributors. Anyone who is registered can log in and change content. Understand that other readers of this information-rich content have zero tolerance for salesy/advertising tactics, so, be careful with this one. Be purely informative and helpful with your newly posted content. If the content survives peer scrutiny, you'll have a nice little inbound link that's potentially seen by millions.

7. SOCIAL NETWORKING

MySpace and FaceBook for sure, but there's an explosion of social networking web sites out there. Dive in and start participating. Doing so allows you to interact with other professionals and, you guessed it, builds up inbound links.

8. SOCIAL BOOKMARKING

Different than social networking, social bookmarking is similar to how you used to bookmark sites in your browser but, instead, you bookmark your favorite sites publicly, in sites like de.licio.us, ma.gnolia.com, spurl.com, rojo.com, Google bookmarks ... the list goes on and on. The goal is to have people discover these bookmarks, and then your site. An added benefit to social bookmarking (and blog posts) is you get to "tag" your content with words and phrases that are relevant to the content. These tags are used to identify the content in the search process.

9. ORGANIZED SURFING SITES

This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding the right content faster and more focused. StumbleUpon.com (available as a Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow users to power-surf, finding your site via inbound links.

10. LINK BEGGING

Don't discount it just yet. Asking another site owner for a link sometimes still works. However, with all of the other options listed above, you'll quickly learn that this tactic is largely time-consuming and unproductive.

Any good car salesman will recite the old adage, "plan your work and work your plan." This especially holds true for your inbound link strategy. Whether you focus on one or set up a tactic to diversify, divide and conquer, don't wait. The success of your website -- and ultimately, your business -- depends on it!

(c) 2007 Epiphanies, Inc. As the "Content Lovers" of Epiphanies Inc., Lani & Allen Voivod help lifestyle entrepreneurs and bold-thinking small businesses "A-Ha Themselves" in fun and profitable ways. If you'd like to see the FREE report that generated over six figures of additional client work in less than two months, you can check it out at http://www.GoNutsin2007.com!

The Basics of Link Building

Link building is a process wherein there is a creation of inbound links to your own site. This is possible through reciprocal links, when your site is listed or posted in e-zines, through newsletters, search engines, directories and, other methods. When a website owner builds a link, he increases the importance of his site, thus, increasing his rank in search engines.

If you do not know anything about link building, it can prove to be a very difficult task, especially if you base it on human effort. There are a lot of methods from which you can use to build your link. However, you should put into consideration some reminders before you build a link:

link building is utilized only as an ethical purpose, in order to direct web visitors to helpful and important information. This should not be put for the purpose of making your site popular.

You can sell, buy or trade your links for free. When you are creative and you think of innovative ways, this will provide you with a lot of links. No matter the strategy you choose, do it right away before your competitors do.

When you build a link for your site, do not do it for search engine metrics or algorithms. You should put into consideration the users of your site, the adaptation of search engines will follow.

Upgrade your links constantly. You should be up to date since, the preference of users, search engines, and businesses change.

Concentrate on permanent links.

If you want to gain more information on link building, you should conduct a research with the help of informative articles. The more you think about the usefulness of your links, the more you will be able to come up with creative ideas.

The main purpose of the links that you will be building is for the use of web visitors. When your links are proven to be of much importance and help to the users, the popularity of your website follows. When you build your link, it should not be the other way around. It should not be - gain popularity with search engines, and then cater to the needs of web users. This kind of perception should be avoided by link builders.

Tom Ross is a professional article writer and owner of SEOBASICS.info. He provides practical and free information for website owners which help them to increase their chances of being seen on the web. Visit http://www.seobasics.info today! We have an ongoing need for new members who have SEO experience to share with our readers. Visit Tom's website today! http://www.seobasics.info

How to LINK Your Keyword or Keyword Phrase Effectively - SEO Tactics

Our next course of action deals with adding a specialized link on our web page. Not that any link is any more uncommon from the next but this one is directly related to our Key Phrase. Typically, in the navigational section of the website there is probably a link called "Home". In my opinion, this is a impotent link.

Now do not get me wrong. Being able to get back to the home page is urgent but over time we, as surfers, have discovered that there are usually similar words or images that will get us back. We are not so stupid in that regard.

Most of the time at the bottom of all of my web pages I add a copyright line with my website link. I learned that if I changed the Text portion of that link it would give me an added boost for my overall Command influence for my site as a whole.

So now I use my reserve word phrase "Lynchburg Web Design" and I link that to my domain name.

Remember from my previous article that our Keywords are what the Search Engines use to bring us into focus. By accumulating these keywords into certain HTML tags and establishing a uniqueness in the content will advance us by surpassing many similar websites.

So does that mean we can position volumes of these links on our web pages and it will help? No. Generally, I do not exceed two links. The Copyright line I described above and the Home link are the only two I add. I believe my users are smart enough to be apprised of how I implement it and how I mean for it to be used. If you begin adding many of these type of links on your page then you might be thought of as a spammer for your web page. Do not fall into that type.

Stay tuned for all of my lessons and I will show in a accurate manner how I came from the enormousness of the Internet to the Top 10 for my Keyword Phrase. You may also visit my website where my lessons here include images to try to explain the alterations that I have performed.

Copyright (c) 2007 Buddy Shearer

Buddy Shearer is not a sought-after Internet marketer but rather a regular guy trying to make a living. He can be found building up SEO Positioning Services and other useful information.