Saturday, June 7, 2008

Viral Marketing - 3 Reasons Your Free Report Hasn't Gone Viral

For those of you unfamiliar with viral marketing, the concept is simple. Produce something that can be passed easily from one person to another and then encourage them to do so. This can be a free report, audio, video or anything else that can be passed along easily. If all goes well, people start passing your message around. He tells two friends, she tells two friends, they tell two friends kind of thing. As you can see, if your virus catches on, you'll be able to get your message in front of exponentially more people than you could ever do by yourself.

To keep things simple, I'm going to focus on viral reports as the medium of the virus. They have been around for a long time, and are the easiest to develop. But just because they've been around a while, doesn't mean everyone knows how to create a free report that gets spread around like a virus. Later in this article I'm going to go over 3 big reasons free reports fail to become viral.

But first...

I want to make sure you understand WHY viral marketing is so powerful. It might not be immediately understood why getting your message spread around like a virus is so important. In simple terms, it is because it can bring more traffic to your website, can get more people to subscribe to your email list and produce more sales for your products or affiliate recommendations.

So, this is big: don't produce a report that you want to go viral without a link back to your website, a link to promote your list and links to your products or affiliate recommendations. I know this might be obvious, but if you do get a report to go viral, you want to make sure it works to improve your business. The last thing you want si to get a report spreading all over the web that doesn't do anything to bring more traffic, get more subscribers or put more money in your pocket.

And while I'm talking of the obvious... make sure you let them know they can pass it along! You don't want them wondering if it's alright to pass it along. You want them to act.

OK, what are the 3 biggest reasons reports don't go viral?

Reason 1: Wrong Topic. In order for a report to be spread around, it must be something MANY people want to know about. Forget about "niches" for viral reports. You want a BIG, HUNGRY market looking for information. The topic must apply to a lot of people... or else why would someone send it along to their friends?

Once you have your HOT topic in a big market, make sure the title grabs the attention of the market. You need to immediately convey this is something they MUST read.

Reason 2: Poor Quality. Ok, you got your hot topic and get people to download and read your report. The information inside MUST be of high-quality. Yes, this is a free report and shouldn't be expected to give away everything, but it still must be of value all by itself. If it isn't, why would anyone want to pass it along?

So, make sure your free report is "valuable" as a stand-alone report.

Reason 3: No Backup. Even if you create a high-quality report on a HOT topic in a crowded, hungry market... it doesn't mean the report will go viral. Why? Simply, because people are lazy and need a GOOD REASON to take the time to send the report along.

One of the best reasons I can think of to get people to pass along your report is to let them brand the report with their affiliate links. Then they'll pass the report along because the more exposure the report gets, the more likely they are to make money.

But if you really want to get the report spreading like a virus, you should go one step further and provide guidance and resources to help people promote the report. Don't just say, "Send out an email". Give them a email they can cut-and-paste. Give them report graphics. Give them articles. Give them everything they need to make spreading the report as easy and as profitable as possible.

Then you'll have a highly successful viral marketing campaign that spreads quickly.

Edward Lomax is the author of Viral Marketing Outbreak, a high-value, low-cost report explaining how to use viral reports to quickly increase traffic, subscribers and sales. This invaluable resource answers 18 of the top questions about viral marketing and reveals the "Fast Forward Technique" for going viral quickly. For Details:

http://www.viralmarketingoutbreak.info

Breakthrough High Ticket Product Creation - 3 Fresh Secrets to Explode Your High Ticket Products

Creating a high ticket product is fairly risking as you stand the chances of not being able to sell your offerings. However, with thousands of giant companies in the internet today that are constantly looking for products and services that can potentially help them in either augmenting their sales or making their personnel more competent, any entrepreneur must take advantage of this opportunity to generate more revenue.

Here are the 3 fresh secrets to explode your high ticket product creation:

1. Do a market research. What do your target market need? Do they need teleseminars, advanced coaching programs, workshops, advanced coaching course to empower their employees or subordinates to learn more about their processes and perform better? The more you know about the needs of your target market, the more effective you will become in creating high-ticket product that will meet their needs.

2. Marketability. Before you sink your teeth into creating a new product, you must know first how your target market will respond to it. Is the tag price matches the value that your product can offer? Will your new product or new service offering fit the demands of your target market? What is the buying power of your potential clients? Will they be willing to shell out huge amount of money in exchange of your offering? You need to find out the demands and marketability of your products to guarantee your ROI.

3. Resources. In any product creation endeavor, you need to make sure that all the resources you will need (personnell, budget, equipment, tools, etc.) are immediately available to ensure that you will be able to deliver high quality products. This will eliminate any unnecessary delays and ensure smooth operation so you can beat your projected deadline.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

What Types Of Articles Should You Write?

To begin, are you aware that there are different types of articles? Of course there are! There are a total of 5 types of articles, namely the tips article, the story article, the personal experience article, the facts article, and the recommendation article. Lets take a closer look at each of them.

The tips article, as its name suggest, is an article that provides tips on a particular subject, such as playing golf or designing and sewing dresses. The tips are usually numbered, or listed in bullets. Most of all, the title includes the number of tips that will be covered. An example of a tips article 5 Tips to playing golf

The story article tells a story. It may be true or fiction, the trick is to keep the reader reading!

Next, the personal experience article its all about you and your experience that relates to your niche market in one way or another. For instance, How I learn to play golf like Tiger Woods would most likely be a personal experience article.

The facts article is all about facts. It attempts to inform readers using proven facts in its contents. An example would be What Golf Does to Your Body would be a facts article, because you can draw facts from medical science and research, to provide a comprehensive content and back that content up with scientific proof.

Lastly, we have the recommendation article. Such articles are used to promote a product, but the content of the article must be informative in nature. For example, if you are recommending junior golf clubs, start by informing how the high quality, unique junior golf club can raise the kids interest level and have a great game of golf. Most importantly, use you own experience to show your satisfaction on how your kids can have more fun playing golf. Remember, do not get too salesman-like in the article.

Usually, writers combine different types of articles into one article. It is encouraged but watch out that you do not run over 750 words in length. The objective is to choose the article, which you want to convey your message and to get the readers visit your web site.

CW Teo established http://www.eLearningGetRich.com as his Home Based Business. He advocates articles marketing as one key strategy in Internet Marketing. For quality articles, he recommends Free Expert Articles Pack worth $67 available for download here.

The Top Ten SEO Techniques and Page Design Elements That Will Get You Blacklisted From Google

The biggest search engine of them all is without a doubt Google. What they say goes, and most website owners just have to put up with it. It is always good to know what SEO techniques that Google will allow, but most of all, what they will not allow. They can blacklist your site for as long as they want, and you will never be able to get a high ranking again if you cross them once.

Knowing how important a great ranking is for your web site or blog site, here is a list of six SEO techniques you SHOULD NOT do for any reason:

1. YOUR WEB PAGE TEXT IS IN GRAPHICS FORM ONLY
Google considers "burying" text in your HTML code hides the text from their spiders that are trying to detect all of your relevant content. They feel this is manipulating their search engines and they don't like that one bit.

2. YOUR SITE HAS A BLACKLISTED WEB PAGE LINKED TO IT
A good rule of thumb regarding this issue is never to link to a "link farm" or a "Free for ALL" link page. These websites deal in every under-handed cheap trick they can find to bypass Google's strict submission rules, thereby bringing every other website linked to them down in the gutter. Make sure that all of your links lead Google and your site visitors to reputable pages at all times.

3. BAD LANGUAGE ON YOUR MAIN PAGES
This also includes using ethnic slurs of all types, as Google really looks down on racist sites that result in hate crimes or other controversial events.

4. LINK BUYING
Google really hates when you have to pay another site just to link with yours. If your site is worthy of being included in Google's main pages, why on earth would you have to buy a link? It does not make much sense from a business standpoint either, because you should put your promotion budget somewhere else entirely.

5. CLOAKING
When you present one web page to your readers and another page just for the spiders from Google to search for relevant keywords, this is known as "cloaking". If an SEO specialist says it's OK to do it his way, tell him firmly "No way!" and go with another SEO company that is more reputable.

6. YOUR SERVER IS DOWN DURING A GOOGLE SEARCH
You say that this is not your fault, but in a way it is. You cannot afford any down time as far as your main web pages are concerned, because that eats into your profits on a weekly basis if it happens too much. So always find the best server possible for your site, no matter the cost. And when Google sends out their spiders to your main pages for ranking purposes it is a HUGE error if your server is down and Google comes back with an error message. Big problem time!

7. ZERO LINKS
Your website must have a least one back link coming in from a reputable website for Google to recognize you as worth their time. So before you submit your web pages, make sure you link to somebody first.

8. KEYWORD STUFFING
I went over this is another recent article, but it is a very important technique to remember to avoid. If Google thinks your pages are filled with certain keywords that you have included over 10% in the content's overall body, you will be heavily penalized by Google for keyword stuffing that will be hard for your site to recover from.

9. COPYRIGHT VIOLATION
If somebody has reported your site as having stolen their exact wording on content pages, or have accused your website of stealing images and graphics from their own pages, Google will come after you and make sure that you eliminate the text and images from your site immediately. But just to make sure that Google never has to do this, ALWAYS refrain from plagiarizing anybody else's website for any reason whatsoever.

10. USAGE OF FLASH PAGE AS MAIN PAGE
If you really want to make your visitors pay attention to your main page, just get creative with an animated logo or put some very nice HTML coding on your front page for some really nice graphics. In other words, use every other "flashy" technique to get a web surfers attention except for using a flash page. Google's spiders cannot read the text in a flash page, so Google thinks that you are manipulating that page for their search engine rankings.

Stay away from all of these SEO techniques and page re-designs and you should be OK in climbing up the much-coveted rankings of Google's main category web page.

Rob Mead has written many articles about internet marketing and how to create and find great website content that will increase your web site's traffic overnight. Go to http://www.perfectwebcontent.com and you will be able to use all of the web site's resources and articles in your quest for internet success.

How To Find The Most Popular Keywords For Your Market

Finding the most popular keywords on the internet is pretty easy. If you guessed sex was the most popular searched for keyword, award yourself a "congratulations".

But the most popular keywords vary by season. Halloween has its own special set of keywords, so does Christmas, etc.

Likewise, the market you are targeting will have its own batch of popular keywords.

There are various tools you can use to find the most popular keywords. Some are free, such as Google's keyword tool, others are chargeable, such as Wordtracker. Whichever you choose, make sure you spend time to check out how popular your chosen keywords are.

The idea is to find keyword phrases that real live people are searching for. It doesn't matter what other people on the internet - whether they're in your industry or not - are targeting. If your industry jargon says that people are interested in "real time rendering", for example, that may or may not be what real people are searching for. Take the time to find out. Use all the different reference tools available to you.

For instance, Wordtracker will offer up a string of related terms. Or at least terms their computer thinks are related. Use your commonsense to check into these. Sometimes they are good suggestions, sometimes they are red herrings. But you won't know until you check.

If you don't subscribe to Wordtracker, use an online Thesaurus to find related keywords. Or go to the pages that your original search brings up and read the pages. See how else they phrase your search. You may be pleasantly surprised at the results.

Once you've found your keywords that are popular with searchers, you will need to construct web pages, adverts and other ways of attracting people to your site. But that's another topic entirely!

Get more ideas to boost your internet income with this free report.

MSN Writing - Here's A Simple Way To Escape Career Boredom

Now let us look at the typical internet marketer. Usually if they are using ppc to drive traffic to their web site then they will have the headache of tracking and monitoring their campaigns to make sure that they are profitable. Similarly if they are using another form of paid advertising like ezine advertising they have to follow a similar process.

Now let us look at the way these article directories work. They have advertising on the web sites and they allow publishers to submit their articles. If the article is of significant quality it will get approved and in return the writer of the article will get good search engine rankings on search engines like MSN because the article directories have very high page rank.

Also there is a viral component. When publishers look for valuable content to publish on their web site they get this from the article directories. This saves them from the time required writing the articles. So this creates many different sources from which you will get traffic from. In your article you are allowed to put your bio which is your unique selling proposition and a link to your web site.

Now this is where you monetize your web site. When a visitor visits your web site you capture their name and email address and market to them over and over again. This can be a product that you create or a wholesale product that you drop ship.

If you do this process of writing articles consistently and writing articles for MSN and other search engines you can become very wealthy over a long period of time. You may seriously want to start considering this as an alternative career if you have an entrepreneurial mindset.

Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new ebook.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.