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Article marketing is one of the most powerful marketing strategies available to any marketer, regardless of that marketers location, status, financial situation, abilities, etc. Anyone can post an article online but not just anybody can do it successfully.

1. Get your priorities straight

Confusing the reason to promote the articles with the reason to write them is a fine line. In article writing, there are three key benefits as to why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.

There is only one reason as to why you write an article.To inform your audience. If the article is not focused on this first and foremost, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article and THEN make them click on your resource box. You can achieve this by producing great content.

2. Maximize opportunities

You probably already realize that article marketing can help get you additional back links to your site. How about shooting for higher goals and getting better search engine results? Did you know that you can do that?

You can apply simple tricks like mentioning keywords strategically. You can use anchor texts as well. Many different marketers have done different methods to achieve better success and will continue to come up with better ways to maximize results.

It is not always about getting links and visitors to your site because although this will help, your success ultimately will depend on what your prospect will do once you get them to your site. Then what?

3. Publish great content

As we mentioned above, you can do a lot of things to get traffic to your site and more back links because of article marketing. The best way and 100% proven way to achieve maximum success in every way is to publish great content in all that you do.

Your content is basically your built in salesperson. Your content is all that you can rely on to initiate the purchasing process. Therefore, the content in your articles, forums, blogs, website, salespage, etc., is going to achieve everything for you.

Focusing on your content is as important as paying attention to the road while you're driving. If you lose sight of the road for any reason, the results are never good. This holds true to marketing, whether it be article marketing or any other aspect of marketing.

As you can see, article marketing is powerful. It can be a tremendous asset or a marketers nightmare if you let it. Since article marketing is so readily available, why not maximize your results by implementing proven techniques?

Craig Raphael is the owner of HomeBasedBusinessScamReviews.com and EsourceInfo. He is also the author of "The Internet Marketing Playbook" . This is a comprehensive report that lays out all of the plays in the playbook of internet marketing from a "2nd stringer's" opinion. Craig prides himself on NOT being a "guru" but rather a 2nd stringer that has studied and uses ALL the plays in the book that the "gurus" use and teaches fundamental and realistic ways. You MUST know the plays in the playbook before you can practice them. Learn them all in "The Internet Marketing Playbook" :

http://www.esourceinfo.com

Copyright 2008 Craig Raphael.

Craig Raphael
EsourceInfo.com
PO BOX 306
Manzanita , Oregon 97130
info@esourceinfo.com
http://www.esourceinfo.com

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Call me crazy, but I love the analogy that publishing an article is like hiring a salesman and sending him out to sell for me. Not only do I think it is cool to think about how many salesmen I can enlist to do the work, but I like all of the parallels that can be drawn between the two.

First of all, a solid group of articles is probably even better than a salesman, if they are equipped with all the right tools. I say this because an article really does never sleep, doesn't need an expense account, doesn't drink alcohol, and can't get into an automobile accident... This doesn't even take into consideration never complaining or being able to quit.

So, what are some of the way's they are alike? Well, let's start by saying that if you don't equip them properly than you can greatly reduce their effectiveness. If I hired a sales rep, and never gave him business cards, he would probably have a hard time getting call backs much less what it would do to his credibility. This is what it is like if you don't create your resource box on your article. There is no way to find you, and how much stock are you going to put into an article that isn't signed?

Let's say you do put a resource box at the end of your article but you don't have the right information in it. This would be like giving your sales rep business cards, but not putting his name on them, or no phone number. How do you think that will impact his effectiveness?

Many of the characteristics of your article can have similar impacts as a sales rep that shares those characteristics also. For example, if your article is too smart, it will probably be too long and won't connect well with the attended audience. This would work out about the same as a salesman that was just a little too smart. He would probably come across as arrogant, and not connect well with potential clients.

What if your sales rep came across as aloof and not so bright? Well, people are not going to be confident that he can really help them or that he can be counted on. Same with an article that is full of fluff or is poorly written: the reader is going to think, this guy probably can't help me, or he doesn't care enough for me to trust him.

Want to learn more about the kinds of things that make a great resource box and that will help your articles hit the mark? Come sign up for my ezine and get access to my blog.

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Is a great way to market yourself on the Internet, drive traffic to your website's, and build your lives.

One of the challenges especially new article writer's face is how to make sure their articles and get picked up. One of the things I teach my students, members, and mentees, are the dozens of small nuances that help you get your articles picked up more often.

Sculpting a great body and your articles

one of the ways to get your articles picked up more often it is to sculpt a really great article body. Here are three tips for sculpting a great article body.

Tip 1 - Make sure you create lots of white space. So many times I see writers just sort of squash their article body all together. When you create white space you give the impression that the article is easily read. This is very important on the Internet because it can be difficult to read online for some people.

Tip 2 - Use bullet points, numbers, lists, laws and rules. Anything that allows you to break up your article body in two separate areas. Bullet points, lists, etc. create bite sized chunks of information that are easily consumed by the reader.

Tip 3 - Use sub headings. A subheading is simply a mini headline used to begin another thought or section of your article. An example would be a subheading I used above when I wrote sculpting a great body and your articles. This lets the reader know a new section is on the way and light tips wine into break the article up, create lots of white space, and gives the impression that this is an easily read article.

Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy