Friday, August 29, 2008

List Building: Who Wants to Know?

When you get great emails from people that talk about a great piece of software that you need to make your business more productive, and you get to their squeeze page, right? And you find all these questions! What's your address, your telephone number, and even your social security number!

How incredibly stupid!

Nobody wants to give up all that personal stuff just to find out about a product they might want to buy. And, I'd guess that the people who created that intrusive list building page are getting far fewer sign-ups than they would like.

The only things you should be asking for are the person's name first name, and their email address. That's it!

Here's what people think when you ask to much:

1. Why do they care where I live? Are they going to send me junk mail?

2. Why do they need my telephone number? Do they intend to call me every day to sell me things? I'm on the Do Not Call list!

3. NObody, I mean, NObody gets my social security number.

None of this information is appropriate for a list building page. Not only that, but you won't get many sign ups. Your list building efforts will be severely stunted.

When people are at the payment stage, they don't mind that kind of information. They know you have to deliver a physical product. But if you're selling digital products, you don't even need that much info. An opt-in box that's annoyingly long will just kill your list building success.

Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Build a massive responsive list at MyFirstList.com.

Productive Article Marketing - Discover 4 Amazing Secrets to Breakthrough with Article Marketing

The process of writing and publishing articles online is currently the most profitable way to make money over the World Wide Web. This effective promotional tool, which is commonly referred to as article marketing, is proven to easily augment website's traffic and help marketers earn the trust of their potential customers as they can showcase their expertise through their article content.

Here are the 4 amazing secrets to breakthrough with article marketing:

1. Use effective titles. Your titles can either make or break your article marketing campaign. If they are well-written and attention-grabbing, your articles will surely get the exposure they need as they will be more likely to be opened, read, and widely republished.

2. Your articles must be informative. Make your readers happy by filling up your articles with valuable information that are targeted to their needs and demands. Never leave any stone unturned and strive to dig deeper so you can give your potential clients more in-depth side of your stories.

3. Lay down your objectives. When you know your goals in writing and distributing your articles online, adjusting your marketing efforts and techniques will become a lot easier. For instance, if you would like to drive more traffic to your website you must be willing to multiply the number of your articles to increase your inbound links.

4. Make your resource box compelling. I can't still believe that there are marketers who are not taking their time in creating their resource box. Some of them are just leaving their websites' URL. If you aim to improve your conversation rate, this is not the way to go. You must make your resource box enticing and interesting to compel more people to check on your website.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Effective Article Marketing - How To Create Your Online Publishing Empire That Grows Day After Day!

Every article writer has the ability to create an ebook in less than one day. Many people think they can't write a book. This is totally wrong. In fact, I am going to show you how you, too, can create your own Internet publishing empire.

In fact, with this method, you can quickly and easily create a physical book that you can sell at Amazon.com, or a simple ebook that you sell on the web.

I advise you to write both. First, start with your ebook, and then expand and publish this book to get even more leads into your marketing funnel.

How do you do it?

Whenever you write an article, put in mind that this is an article from your ebook. Once you have seven articles on a topic of your choice, you need to create a free report.

I like to create these short reports because you can use them as viral marketing tools are just send them to your subscribers as gift. This will enhance the relation with your subscribers because when you give a gift to someone, something magical happens.

As an example, I recently wrote: "7 Deadly Affiliate Marketing Mistakes". If you are in the "speed reading" niche, you can write: "7 Deadly Speed Reading Mistakes". Nothing complicated.

Whenever I see a title like this, I am curious because I want to know if what I am doing is right. And many people will get your ebook, believe me.

So be sure to write your articles with the end in mind. Your fist article could be:

1. An introduction to speed reading.

Then the second would be:

2. The first blunder for beginners trying to speed read.

See how it's easy?

All you need to do is write those articles like you are already doing. With this simple twist, you will have be able to create several ebooks and free reports within months, plus an ebook ready to be published at Amazon.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Seven Excellent Tips To Generate More Web Traffic

Here is a list of seven tactics that you can employ to improve you search engine rankings. By way of example, a business that sells red Swingline staplers will be used for this article.

Find the right key words The most important factor in getting quality web traffic is to optimise your web pages for the correct key words. Getting the most sales is often a balance between search volume for key words and level of competition. Interestingly, the search term office space stapler ranks as well as red swingline stapler. Interestingly, the term red swingline stapler office space is a very popular search term with very little competition. The best strategy here would be to have a different page optimised for each of these terms. Use the Overture keyword tool and Google Adwords tool to research and identify your best key word phrases. It also pays to see what key words your successful competitors are optimising for.

Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it's a waste of words and will not help you rank in the search engines. The first three of four words in your title tag should be the key word phrase you are trying to optimise for.

Write a compelling description tag Title tags are for search engines, description tags are for humans. Spend time crafting a description tag that compels the reader to click on your listing. Come up with a great offer, use action words. Example: Get your own genuine red Swingline stapler here. Great prices, fast delivery, 12 month guarantee. 1000's sold around the world. As seen in the movie Office Space.

Use H1 tags An often neglected search engine optimisation technique is to put your key words in H1 tags on your page. This tip alone can drastically improve your search engine rankings. Similarly, the use of bold and strong html tags can emphasise a key word phrase withing the paragraph text where it may not be appropriate to use H1 or H2 tags.

Get quality one-way incoming links through article marketing As far as Google is concerned, link exchanges are just about dead. They can help to get you site spidered and indexed more quickly, but these day they add very little in terms of search engine rankings. A far better approach is to write interesting and informative articles and submit them to article directories. Make sure that you use the author bio/resource box to maximum advantage by using your key word phrase in the link anchor text, AND, by pointing the anchor text to the correct page. You home page may not be the best choice of pages for your selected key phrase. This will also ensure that more pages than just your home page gets indexed.

Get a decent key word ratio Aim for a keyword density of around 3-5% of the page contents. Try to weave your key word phrase into the page so that it reads naturally. Use headings and sub-headings that include your key words.

Use alt tags and description tags on images Key words used image file names, alt tags and description tags add to the key word density of any web page. They doesn't make a huge difference, but every little bit helps. In some product classes a Google image search may lead web surfers to your web site.

John Hacking is Marketing Manager for a Brisbane web design company

and Product Manager for a Brisbane SEO company. He now conducts Brisbane search engine optimisation training courses for web masters and small business owners.

Internet Marketing Requires An Effective Resource Box

If it has been written in a right way, the reader is more than willing to click the link in the About The Author Box. That is the real internet marketing part of the article.

It is quite simple to put together an effective About The Author Box to make money on the internet. It needs some planned, tiny tricks, which I go through in this article.

1.The HTML Or The Plain Text Version.

Normally the article submission service requires a certain version or both versions and the requirement depends on the rules of the article directories. All accept the plain text version. Some submitters want both versions, but all in all, if you use an article submission service or software you don`t have to worry about this issue.

Those internet marketing article directories, which accept HTML content, accept HTML About The Author Box. The HTML Box is a grand way to make the reader quickly click the link and is surely more effective than the plain text version.

Small things matter in the internet marketing. If a reader is enthusiastic about the content and eager to click the link, he founds out that he has to copy the url and paste it into the search bar, it can be a too long route.

2. Use Short And Persuasive Box Text, Call The Reader Into Action.

Most article publishers and readers prefer a short Box text, which has also better chances to get published in more places than a long one. An ideal length is under 300 characters including HTML tags, spaces and punctuation.

3.The Box text Must Be The Most Personal Part Of The Article.

Your first job is to write your name into the Box. The internet marketing article is one of the best ways to build trust and brand name. Because all internet marketing businesses are small businesses, the person behind the brand is the most relevant to the reader.

The personalization of the internet marketing brings the benefit that people learn to know you and trust you. You see, when about 5 contacts are needed before a single person starts to trust and buy, the About The Author Box with your name in every internet marketing article box is a great way to get this needed repetition. Soon you will be seen an expert.

4.The Box Text Brings The Backlinks.

Use a full url together with your name and a short persuasive text, also in the plain text version and the amount of backlinks will increase.Many directory editors will change the url text into clickable version, which means more traffic. Bonus!

5.Make It Search Engine Friendly.

To increase the power for your internet marketing, you can use different anchor texts, keywords, in different articles. The benefit is that different articles will climb high on the search engine result pages and you have even better chances to make money on the internet.

6. Stay Focused With The Links.

With some submitting software or services even three links are allowed. Sounds good? Not quite. If you think the issue from the reader`s point of view, he will be more than confused with more than one link, which is the right landing page.

The internet marketing About The Author Box needs planning and thinking. When it is in the article end, it solves whether your contact with the reader goes on, so write it with an enthusiastic style and you will win. Just Do It.

Juhani Tontti, B.Sc., Marketing. Please Visit My Big Collection Of Articles To See How I Make Money On The Internet And Get Some Tips For Your Own Internet Marketing It's Here: http://www.Way2Miracle.com

Powerful Article Marketing - 4 Effective Methods to Accelerate Your Article Marketing

Article marketing, as millions of webmasters would agree, is currently the best website promotional tool that aims to drive huge, quality traffic to your website without the need to spend a single dime. As this marketing tool is easy to use and proven to deliver great results, it is currently the most used traffic-generating and advertising tool in the internet today.

Here are the 4 effective methods to accelerate your article marketing:

1. Quality. This is the most important element in your article marketing campaign. You have to make sure that all your articles are of high quality and well-written to increase your clickthrough rate and convince more people to widely distribute your articles online. As you know, the more people publishing your articles, the more inbound links you will be able to obtain for your website.

2. Title. Most new marketers ignore this element as they think that the quality of their articles is enough to stir attention online. This is but plain wrong and could be deadly for your marketing strategy. You need to understand that even before online users can check on your content, they would consider your titles first. If they are not intriguing and attention-grabbing, there is no way that your articles will be opened and read.

3. Optimize. Make your articles search engine-friendly so they will become highly searchable online. Download a reliable keyword suggestion tool to figure out which keywords are usually searched within you target niche and sprinkle them all throughout your content. Don't forget to include your main keyword on your titles too.

4. Publishing sites. Consider the page ranking and quality of traffic of article submission sites before you post your articles. Do not waste your time on sites that are not even indexed by Google as these cannot help you realize your article marketing goals.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.